RO WATER PROPAGANDA; BILLION DOLLAR MARKET
Are you worried by the frequent servicing and replacements of your RO Purifier? Do you hate drinking tap water? ROs have taken a major place in our modern lives. They drive a billion dollar market. This market thrives because of the lack of knowledge and fears. Even the most educated people prefer RO Purified water!
The “RO water purification propaganda” centres on the multi-billion-dollar water filtration industry utilizing aggressive marketing to create a false dichotomy between “pure” water and “contaminated” tap water. By capitalizing on public health fears, manufacturers have successfully established Reverse Osmosis (RO) as the undisputed gold standard for domestic drinking water, despite scientific debates surrounding its actual necessity and health implications.
The primary narrative pushed by RO purifiers is that “pure” water is synonymous with a Total Dissolved Solids (TDS) count near zero. Marketing campaigns often promote the idea that all TDS is inherently bad and toxic. However, natural groundwater contains healthy dissolved minerals like calcium, magnesium, and potassium. The RO membrane removes these essential, beneficial trace elements. The industry has successfully rebranded the stripping of vital nutrients as a “purification” milestone, framing any water that isn’t completely demineralized as unsafe.
Human bodies have amazing capability in the form of immune system. We slowly develop anti-bodies against any contaminants in the water. The water purifying industry promises of removing heavy metals and pesticides. What about the foods that we eat and the air we breathe in. These pollutants are everywhere but chances are least of them being present in the drinking water.
We have evolved to drink water from ponds and rivers. While we were evolving, there were no ways and means to dig so deep under the earth and extract water. The water from borewells may come from depths as deep as 500 Feet. A layer of sand, stones, gravels, plant roots and soil as thick as 500 feet is enough to purify water to the greatest extents possible. We are comparing the 500 feet thick purification sponge with a 5 cm thick cylinder of the purifiier. We have modified our immune systems from adapting to water from rivers, ponds, lakes to wells to borewells and now the new edition- RO Purifiers. Something new is being added slowly- air-water. Water extracted from air by an electrical reaction. This will bring into a new market and more weight on our pockets.
Ground water can get highly contaminated if it has come in contact with the polluted water when on surface. The contamination may happen on the surface not inside earth. Boiling the water is enough to kill the bacteria. Even if there are still some bacteria left in the water, the immune system develops anti-bodies. You may actually fall sick on drinking tap water if you have been on RO Purified water for a long duration because your body has not developed any anti-bodies. Falling sick is a sign that your immune system has become active and trying to make new anti-bodies. You will adapt if you continue to be on tap water.
In this debate, we forget the amazing organs that our bodies have- Kidneys. These organs have amazing capability to clean the blood of any contaminants and toxins. These organs have amazing capability to clean the blood of any contaminants and toxins. They maintain the hydration levels in the body even if you have not had water for long. If you drink extra water, it is excreted as urine. If you are low on water intake, your urine is concentrated but the toxins are removed. These kidneys only have enabled our ancestors to eat or drink food from any place and still survive. RO Water is a disrespect to Kidneys and our sophisticated immune systems.
There have been instances of cholera, jaundice and typhoid from contaminated water and food. These are all the results of mis- management of the sewer and water supply systems. Reverse Osmosis (RO) can not possibly kill these bacteria which is often promised.
What is the last time you consumed Tap Water. Share your experience by commenting.
STAY FIT!! STAY HEALTHY!!
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